Scope and Content1924 letter to Edwin House from H.D. Hoodman, Secretary of Michigan State Horticultural Society, asking House to speak about roadside marketing. Attached to the letter is House's handwritten speech draft. 1927 letter to Ed House from Gilbert S Watts, of Watts Vegetables, asking for advice about roadside marketing. Attached to the letter is House's draft reply. 1928 letter from Lloyd K. Jones, copywriter, to Norman Carberry about scheme to pitch Cherri-Mix to Cocoa-Cola (Coca-Cola). Clippings from mostly farming/fruit-growing publication about roadside marketing in general collected by Edwin House from 1923-1926. One article is from the Saturday Evening Post.